Playing in the Mall

We’ve done a lot of strange things over the years, but this past Sunday was our first time playing in the mall. That is right, we rocked the Freehold Raceway Mall on Sunday. You can’t get more Jersey than that, can you? And in Freehold no less.

Some of you may be wondering what the hell we were doing in a mall?  Well we wondered that a few times on Sunday too. But music industry wisdom dictates that when a radio station calls and asks you to do something, you do it. G-Rock radio called and asked us to do it, so we did. All part of our ongoing effort to be the only self-released band in rotation on commercial radio stations. Plus, Erin Vogt, the morning DJ is a sweetheart and we go way back, so wee’d do almost anything for her.

So there we are at the mall, playing basically acoustic, and every once ina while some old people stroll in front of the stage with fingers in their ears. Kind of half off mic, in an old person voice, Dylan says “Oh, its just too loud.” Most people watching just laughed, but another old women, waiting on line at the Starbucks next to the stage yells “They are right, it is too loud.” A short and nonsensical exchange between Dylan (on mic) and old lady (on line at Starbucks) ensues. I put a stop to the little verbal dust-up by proclaiming that “if you want to make an omlette, you have to break a few eggs.”

We proceeded with the set, which was surprisingly fun despite the Debbie Gibson atmosphere. We closed with a cover of Springsteen’s “Atlantic City” which seemed obligatory when performing at a mall in NJ.

Here a some pic taken by Lazlo from Blowup Radio….

The Milwaukees Rocking Tiffany-Style

The New York Times

The boys were included in a feature on bands from the suburbs surrounding Manhattan this Sunday. Here’s an excerpt:

THURSTON MOORE isn’t prone to sentimentality, but there are times when what he calls “rightful romanticism” gets him in its grip.

Mostly this happens when he is discussing the backdrop of his career as a pioneering rock ’n’ roller: In the early ’80s, when he left his hometown, Bethel, Conn., to form the acclaimed alternative band Sonic Youth in Manhattan, he found himself in the center of a creative force field so fierce no suburb could contain it.

“The city in those days, especially the downtown scene, was wild territory,” said Mr. Moore, who recently released the solo album “Trees Outside the Academy” (on the independent label Ecstatic Peace!). “New York attracted this dynamic array of people — people from Jersey, people from Connecticut, people from all over who recognized this idea of a bohemian culture and were interested in creating their own experience. It was really kind of cool and beautiful.”

Some of that energy can still be found in Brooklyn, he said, but gone are the days when clubs like CBGB and Max’s Kansas City defined the music scene. Rock acts hoping to bust out of the New York suburbs and onto the charts no longer need to conquer the city first.

Instead of converging in Manhattan to join forces, forge a scene and leave another storied club in their wake, they are making music in their own towns, on their own terms. The Internet has become an indispensable promotional tool and link to other musicians. Web sites like backpage.com, MySpace and TagWorld make scouting for producers or replacing rogue drummers as simple as sending out an e-bulletin; no flier-posting in sticky-floored nightspots necessary.

The new formula for launching a rock career has indirectly delivered a shot of cool to a number of suburbs. My Chemical Romance’s jittery sound comes directly out of Belleville, N.J. Taking Back Sunday’s string of gold-selling albums have issued straight from Amityville, on Long Island. And although John Mayer made a name for himself in Atlanta coffeehouses, he cut his musical teeth in his hometown, Fairfield, Conn., where copies of his first recording, an unnamed eight-song tape made when he had just finished high school, now sell for hundreds on eBay.

While some bands in the past may have been quick to disown their staid suburban roots, emerging from the land of picket fences and Little League fields is now more often a point of pride….

“In the city everybody has their guard up — no one admits when they like something, and that rubs me the wrong way,” Mr. St. Clark said between shows throughout the Midwest to promote the group’s CD “American Anthems Vol. 1” (City Desk Records), released in September. “In the suburbs, people come out to hear rock ’n’ roll. For the band in those smaller-city settings, it’s not about who’s cooler than who, or who can shoegaze best. It’s about playing music.”

Mr. St. Clark, 29, plays a regular gig with his three bandmates at Bar Majestic in Jersey City every other Thursday. When the Milwaukees do play city shows, he said, they are often better prepared than their urban counterparts. “We show up in a van,” he said, “and guys in New York don’t have a van, so they want to borrow all our equipment.”

Also, he said: “In Jersey City, we have our own space, the room where we write and where we became a good band. In the city, we’d be sharing a room with 20 other bands. They’d give us from like 11 to 11:30 on Wednesdays to practice, and that’s not going to work for us.”

If the suburbs are on their way to outshining the city in the race to produce rock greatness — if stability and humility are giving chicness and bohemianism a run for their money — certain regions may not have shucked off all their cool-squelching stereotypes just yet.

“One thing that’s great about being a band from New Jersey is there’s a toughness associated with it,” Mr. St. Clark said, reflecting on why he would never move to Manhattan. “When you tell an audience you’re from Jersey, people automatically assume your dad worked in a factory and drank six beers a night.”

Bands from Connecticut, he said, don’t have it quite so good. “Tell an audience you’re from Connecticut, and they’re still going to think your dad’s the president of Merrill Lynch.” —Tammy La Gorce, New York Times, 10/21/07

Download a PDF version of the article

Radiohead Fucks the System

I know I’m late to blogging about this party, but I’ve been talking about it to anyone who will listen for weeks (just ask my bandmates), but this whole Radiohead thing is really just too awesome. In case you have buried your head in the sand, here’s a bit from an article on it:

Radiohead, which offered its latest album as free downloads last week, has seen 1.2 million downloads of “In Rainbows.” With no label, no promotions, and direct access to fans, Radiohead gave up its music for free and asked for donations, whatever fans deemed reasonable, in return. What the band got was an average of $8 per album sold, bringing estimates of profit to about $10 million. (full article)

On one hand, all of the chatter that we all confront on a day-to-day basis makes it very hard to separate yourself from the crowd, but if your songs are good enough, and you work hard enough, and are clever enough, this is a great time to be an independent artist. Fuck labels! Who needs ‘em?

FEATURE: Performing Songwriter

The band will be featured in the November issue of Performing Songwriter Magazine. Here’s what they have to say:

“We wanted to make a transition toward writing more durable songs with more memorable melodies, to make an album that was less disposable.” Guitarist Jeff Nordstedt is explaining the impetus for the Milwaukees’ latest opus, American Anthems Vol. 1, an album that’s as imposing as its title suggests. Borne from the band’s enduring road-warrior reputation, it retains the brash swagger of their three previous efforts. However, it also finds a hint of wistful nostalgia, culled from musical snapshots of people and places they’ve encountered in their journeys.

While the album title more or less presents an idealized view of their homegrown ethos, it’s also worth noting that the Milwaukees aren’t from Milwaukee at all. They’re Jersey boys fueled by the same sense of passion and purpose that binds the area’s other blue-collar brigades. Not surprisingly then, echoes of the E Street Band, Bon Jovi and Southside Johnny can all be heard in the restless, relentless drive of songs such as “Moonshaker,” “Breakup Song” “Highway to the Sun” and “Save Me.” However, as Nordstedt is quick to point out, the set has its sentimental side as well.

Crafting a sound that absorbs both tear stains and beer stains certainly helps to fuel their populist stance, one the Milwaukees seem all too eager to embrace … even over the possibility of reaping larger rewards. “We’re as ambitious as any band,” Nordstedt insists. “But the smartest thing we could do career-wise would be to make a record that we really love.” –Lee Zimmerman

REVIEW: Buzzine

Lots of reviews coming in this week. We’ll post them one a day. Here’s the first from Buzzine:

“Look ma, a rock’n'roll band from the Garden State. And not Bruce clones, either. Not punk. Not alternative boys, but just rough-n-tumble rockers, not as wildly careening as The Hold Steady, but equally adept at urban tales of the trashed and hopeful. Sure there’s a Springsteen influence here, but other inspirations as well. The band’s out the gate with the lead-off one-two punch of “Moonshaker” and “The Breakup Song,” the looks to the new dawn in ‘Highway to the Sun.” Among the other strong tunes are the ballads “Crown Royal” and “American Girl.” The vocals are passionate and most of all, there’s no doubt this is a band with a lot of heart and a dynamic punch follow-up.”

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